AI Has Proven Why Strategy Is Everything in Marketing
In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) has emerged as both a tool and a test. While AI offers unprecedented capabilities, it also underscores a fundamental truth: the quality of outputs is directly tied to the quality of inputs. This revelation brings strategy into sharp focus, highlighting its pivotal role in achieving marketing success. The AI Revelation: Garbage In, Garbage […]
AI Is the Mirror. Strategy Is the Maker.
Cape Town, South Africa – 8 April 2025 — As artificial intelligence (AI) revolutionises the marketing industry, MediaWeb Group issues a bold call to brands across South Africa: stop outsourcing your thinking. AI hasn’t killed strategy—it’s exposed the catastrophic consequences of not having one. “Everyone wants AI to save their marketing. But what it’s actually done is show them the cracks,” says Dean McCoubrey, CEO of MediaWeb Group. […]
How to Steal the Show at Any Event: The EventWeb Advantage
In an age of fleeting attention spans and information overload, making your brand stand out at events is no easy feat. From trade expos and product launches to thought leadership summits, the question remains: how do you not only capture attention but also extend the lifespan of your event’s impact? The answer lies in strategic, journalistic storytelling—and that’s exactly where EventWeb shines. […]
Marketers, You’re drowning in content-Here’s How To Stand Out
Marketing in 2025 feels like an uphill battle. AI has made content creation so easy that anyone can generate blog posts, LinkedIn updates, and ad copy in minutes. Everyone’s churning out “valuable” content. Thought leadership is everywhere. The noise is deafening. And that’s exactly the problem. If everyone is creating, who’s actually standing out? Marketers, you’re not just competing with your direct […]
