AI Has Proven Why Strategy Is Everything in Marketing
In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) has emerged as both a tool and a test. While AI offers unprecedented capabilities, it also underscores a fundamental truth: the quality of outputs is directly tied to the quality of inputs. This revelation brings strategy into sharp focus, highlighting its pivotal role in achieving marketing success. The AI Revelation: Garbage In, Garbage […]
AI Is the Mirror. Strategy Is the Maker.
Cape Town, South Africa – 8 April 2025 — As artificial intelligence (AI) revolutionises the marketing industry, MediaWeb Group issues a bold call to brands across South Africa: stop outsourcing your thinking. AI hasn’t killed strategy—it’s exposed the catastrophic consequences of not having one. “Everyone wants AI to save their marketing. But what it’s actually done is show them the cracks,” says Dean McCoubrey, CEO of MediaWeb Group. […]
Marketers, You’re drowning in content-Here’s How To Stand Out
Marketing in 2025 feels like an uphill battle. AI has made content creation so easy that anyone can generate blog posts, LinkedIn updates, and ad copy in minutes. Everyone’s churning out “valuable” content. Thought leadership is everywhere. The noise is deafening. And that’s exactly the problem. If everyone is creating, who’s actually standing out? Marketers, you’re not just competing with your direct […]
The Future of Marketing is Deeper, Not Louder
It seems in this day and age, the best way for influencers or politicians to get attention is to throw wild opinions, claims or promises out there. Just be controversial, be polarizing, say big stuff. Loud and proud. It gets views, granted, but does it get respect? Over time do you become known as a leader or a sensationalist? It really depends […]
