THOUGHT LEADERBRAND STRATEGYTACTICAL MARKETINGAI ADVISOR
THOUGHT LEADERBRAND STRATEGYTACTICAL MARKETINGAI ADVISOR
DEAN MCCOUBREY
Dean is a built problem-solver.
For more than 25 years, he has worked at the sharp end of strategic marketing, reputation, and execution, helping organisations navigate complexity when the cost of getting it wrong is high.
He has founded, scaled, or chaired four agencies; spanning strategic problem-solving, integrated marketing delivery, PR and reputation, and AI-enabled strategy. Any marketing director would tell you this an unusually broad operating range that few marketing leaders possess.
Across these roles, he has served as Chief Strategy Officer, Creative Director, PR Director, and AI Strategy Director, giving him rare four-dimensional visibility into how ideas are formed, approved, executed, defended, and sustained.
His work has been recognised, winning Startup of the Year, and also the Tech Founder of the Year nomination, and more than 16 international award nominations — not for novelty, but for work that functions under real-world pressure.
1
Chairman, Bletchley Park
As Co-Founder with Jonty Fisher, Dean focused on high-stakes strategic challenges where clarity, judgement, and restraint mattered more than volume or noise.
2
Creative Director, Traffic
Earlier, he co-founded Traffic Integrated Marketing, a multi-channel delivery agency built to solve a common failure point in marketing: the collapse between strategy, creativity and execution.
3
Director, Humaine UK
He is on the Board of Humaine in London, deeply experienced in AI strategy and deployment, but deliberately conservative in its use, an extremely important value add for clients in an evolving world.
4
Child Literacy Leader, MySociaLife
As founder of MySociaLife, an award-winning digital literacy and wellbeing initiative, he trained tens of thousands of young people, and parents and teachers, navigating media and technology across multiple continents.
Core Skills
My expertise in digital solutions
Maecenas vel risus id metus posuere luctus id eget mif usce congue odio vel felis aliquam, ac ultrices urna bibendum suisque nec odio quis justo pharetra dapibus non et quam vel risus id metus posuere luctus id eget mif usce congue odio.
Tools Used
Tools and platforms I work with
Maecenas vel risus id metus posuere luctus id eget mif usce congue odio vel felis aliquam, ac ultrices urna bibendum suisque nec odio quis justo pharetra dapibus non et quam vel risus id metus posuere luctus id eget mif usce congue odio.
Work Process
Steps I follow to complete work
Maecenas vel risus id metus posuere luctus id eget mif usce congue odio vel felis aliquam, ac ultrices urna bibendum suisque nec odio quis justo pharetra dapibus non et quam vel risus id metus posuere luctus id eget mif usce congue odio.
Team Fit
How I collaborate within the team
Maecenas vel risus id metus posuere luctus id eget mif usce congue odio vel felis aliquam, ac ultrices urna bibendum suisque nec odio quis justo pharetra dapibus non et quam vel risus id metus posuere luctus id eget mif usce congue odio.
Past Work
Notable projects I’ve worked on
Maecenas vel risus id metus posuere luctus id eget mif usce congue odio vel felis aliquam, ac ultrices urna bibendum suisque nec odio quis justo pharetra dapibus non et quam vel risus id metus posuere luctus id eget mif usce congue odio.
