AI Has Proven Why Strategy Is Everything in Marketing
In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) has emerged as both a tool and a test. While AI offers unprecedented capabilities, it also underscores a fundamental truth: the quality of outputs is directly tied to the quality of inputs. This revelation brings strategy into sharp focus, highlighting its pivotal role in achieving marketing success. The AI Revelation: Garbage In, Garbage […]
AI Is the Mirror. Strategy Is the Maker.
Cape Town, South Africa – 8 April 2025 — As artificial intelligence (AI) revolutionises the marketing industry, MediaWeb Group issues a bold call to brands across South Africa: stop outsourcing your thinking. AI hasn’t killed strategy—it’s exposed the catastrophic consequences of not having one. “Everyone wants AI to save their marketing. But what it’s actually done is show them the cracks,” says Dean McCoubrey, CEO of MediaWeb Group. […]
